LeadSquared
Senior designer · US sales marketing · Oct 2019 – Nov 2021 · Bengaluru, India
- US sales team
- Rebrand pitched company-wide
- Ebooks · comics
Gave a US sales team assets worth sending mid-deal
The North American sales team needed something they could drop into a thread at 4pm EST without apologising for how it looked.
Built the ebooks, case-study two-pager and sales comics they used, and presented a full logo redesign to the whole company at the all-hands.
Senior designer for LeadSquared’s American team: ebooks, a case-study two-pager, hiring social, sales comics, and a full logo redesign. The L-block — the missing piece that helps a business scale — went through all-hands and people liked it. Priorities and legal stopped it shipping. It’s still the best argument I made there.
The new mark was loved in the all-hands. Legal and Covid killed the rollout. The work still stands.
- Logo redesign
- Ebooks
- Case studies
- Comics
- Hiring social
01The mark that didn’t ship
The live lockup did not say CRM. The symbol had no job, the weights fought the type, and the tracking was tight enough to hide the name.
Rebuilt it as an L-block: the missing Tetris piece. Old vs new, construction, concept lines, social and print tests, then the lockup itself. Shown at all-hands. Loved. Did not go live.
02Ebooks and a two-pager sales could send
A US seller at 4pm EST cannot attach a 40-slide deck and hope. They needed a cover, a TOC, and a case they could forward.
Lead conversion strategies, Sales Hacks, Asher College opener. Same illustration language across the set.
03The floor, drawn
Sales enablement that only looks like a product shot never gets forwarded in the group chat.
Comics for the American team — minutes before a close, cold feet, a boat headed at a sale — plus a hiring frame when the NA desk needed an email specialist.
