Brand #1
Brand & Marketing Lead Designer · Apr 2023 – Present · Remote from Bangalore (Brand #1: the US, TX)
- 3.5 years
- All marketing design
- ~1-day turnaround
Gave an enterprise agency one brand system for everything it ships
Brand #1 helps brands like big consumer brands move to commerce. Its own marketing had to carry the same confidence on the site, in ads, at events and in sales decks, and a fast team needed one system to work from.
I lead all of Brand #1's marketing design, usually turning work around within a day. Ads ran as tests: creative with real people beat text-only ads, so the system moved toward human, proof-led work.
I lead brand and marketing design for Brand #1 itself — not the client brands. Site, brand system, success-story templates, resource hub, paid social, events, reports, decks — 3.5 years of it, soup to nuts. The site shown here is the version I designed; Brand #1 has since moved on to a newer look.
If sales is going to talk about million-dollar migrations, the first slide cannot look cheap.
- Brand guidelines
- Website
- Case-study system
- Paid social
- Events
- Reports
- Decks
01Brand system
A commerce agency cannot brief social, web, and sales from vibes. The team needed one file that said how Brand #1 looks and how it talks.
Three slides from the 2024 book: cover, logo anatomy, colour. Voice is the same as the site — serve without ego. The rest stays in the PDF.
02The public site
A prospect landing from a commerce referral should feel the room they are walking into, not a vendor list.
Sitemap of first folds, then each page as a browser window. Live site if someone wants the rest: Brand #1.
03Paid social — the migration campaigns
Replatforming is a dry, expensive decision, and every agency ad says the same thing: faster, cheaper, trusted. CTOs scroll past it.
Borrowed formats people already know — Minesweeper, a breakup text, a rubber duck on a billboard, two Lego figures arguing — so the risk lands in one glance. Same offer, many angles, built for prospecting and retargeting tests.
04Proof ads — one number, one headline
Nobody reads a case study from a cold ad. The proof was buried on page three of a PDF.
Pulled the one number that matters to the front: a client in 120 days, a retailer in 31, True Botanicals from 4% to 6% conversion. The client's result is the headline; the logo does the rest.
05Events — invites people RSVP to
Brand #1's pipeline runs on rooms: a trade show dinners, NRF, partner nights. Co-hosted events mean four logos and one mood to protect.
Invites, socials and banners for each: a a trade show Vegas suit-and-cards system, an NRF night with the a sports team, a co-hosted evening at the a famous artist Museum with commerce, a partner and Klaviyo.
06Reports, toolkits and the deck
Enterprise buyers want something to forward to their CFO. A blog post doesn't survive that trip.
A 22-page Subscription Benchmark Report with a partner, a 41-page Direct Selling toolkit with commerce, and the 2026 capabilities deck sales pitches with. Data-heavy, but still on-brand.
07LinkedIn carousel — a retailer moonshot
A 31-day commerce rebuild with $1.5B at risk reads like a case-study PDF. LinkedIn needed a swipe.
Ten frames. Cover as a moonshot, the shuttered stores, the challenge, the results, the three-rule framework, then the CTO quote and a replatforming close.
08First slides
A feed of case studies and launches dies if every opener looks like a blog header.
Each series starts with a frame that can live alone: migration landmines, Good Ranchers partnership, commerce Spring Editions, Nuts.com launch.
