Hi, I'm Ninad. I lead brand and marketing design.
- 10 years
- Brand systems · campaigns
- Bangalore · remote
Ten years of building brand systems and the campaigns that run on them. I'm most useful when a brand looks different in every channel, sales has nothing good to send, or something new has to look credible on day one.
Newest work at the top. I just landed; I'll take the fire escape down with you.
Scroll to go down a floor. Tap a floor to step inside.
Gave an enterprise agency one brand system for everything it ships
Brand & Marketing Lead Designer · Apr 2023 – present, remote with a team in the US
- 3.5 years
- All marketing design
- ~1-day turnaround
THE PROBLEMBrand #1 helps brands like big consumer brands move to commerce. Its own marketing had to carry the same confidence on the site, in ads, at events and in sales decks, and a fast team needed one system to work from.
WHAT I SOLVEDI lead all of Brand #1's marketing design, usually turning work around within a day. Ads ran as tests: creative with real people beat text-only ads, so the system moved toward human, proof-led work.
Gave a fintech one voice, from testimonials to the sales deck
Brand and campaign design; design lead on the industry report 2022 · 2021–2023, the city
- Managed 2 designers
- 52-page report
- One voice, every channel
THE PROBLEMEMI is a spreadsheet until someone talks like a person. Brand #4 needed one voice that could hold a testimonial, a travel meme, a contest and a sales deck.
WHAT I SOLVEDSet the brand language used across social, contests and decks, and managed two designers to ship the 52-page industry report 2022.
Made a new esports org credible to sponsors on day one
Identity, guidelines, decks and socials · contract via Brand #5 · 2021, Kuala Lumpur
- 48 talents
- 2.5M combined reach
- a sportswear brand jersey
THE PROBLEMA brand-new esports org for women had to win sponsors immediately, in a scene where most marks look like they want to fight you.
WHAT I SOLVEDBuilt the identity from the wordmark up, with guidelines, pitch and talent decks and a Founder's Edition box. By mid-2021 it carried 48 talents and a a sportswear brand co-branded jersey.
Delivered print-ready books for clients in two other countries
Report and identity design · contract · 2020, Kuala Lumpur
- 2 print books
- German · Saudi clients
- Covers to charts
THE PROBLEMInternational clients needed documents in their own language and register that looked like their company, not like an agency template.
WHAT I SOLVEDDesigned sitEX's 2022 annual report in German and a builder Group's company book for Saudi Arabia, from cover to charts.
Gave a US sales team assets worth sending mid-deal
Senior designer, US sales marketing · 2019–2021, the city
- US sales team
- Rebrand pitched company-wide
- Ebooks · comics
THE PROBLEMThe North American sales team needed something they could drop into a thread at 4pm EST without apologising for how it looked.
WHAT I SOLVEDBuilt the ebooks, case-study two-pager and sales comics they used, and presented a full logo redesign to the whole company at the all-hands.
Turned a brand project into a community that outlived the job
Campaign and social, with a copywriter · 2018–2019, the city
- Cities across India
- Moved online in Covid
- Still runs
THE PROBLEMCancer-care social had frozen into facts. Caregivers and patients needed a room, a name and a date.
WHAT I SOLVEDWith a copywriter, I made Campaign #7: the name, the look, venues, kits and posts. It ran in cities across India and moved online during Covid.
Built an internal brand people actually used, from one mark
Internal brand and external marketing · via a studio · 2017–2018, the city
- 1 mark, whole system
- 8 HR templates
- Cards · IDs · values
THE PROBLEMInternal brands usually die as a slide called Our Values. This one had to work on a mug, an ID card, an HR banner and the website.
WHAT I SOLVEDDesigned the human 'i' and built the whole internal language from it: values, patterns, cards, IDs and an eight-template HR banner system.
Gave a festival an identity that lasted past one weekend
Logo, branding and socials · via a studio · 2017–2018, the city
- 2 editions
- Posters → stage wall
- Sticker sheet
THE PROBLEMFestival brands go loud for one weekend and then look like every other event.
WHAT I SOLVEDLogo, posters, stickers and the stage wall. The identity carried two editions, year one and Bangalore 2.0.
Landing pages, lettering and social for small teams
Landing pages, brand looks and social · India, the US, Malaysia, Singapore and Canada
- Brand #9
- Brand #10
- Brand #11 · Brand #12
THE PROBLEMSmall teams need one person who can do the landing page, the brand look and the feed.
WHAT I SOLVEDBrand #9's landing page and brand look, Brand #10's portrait system, Brand #11's lettering and Brand #12's education feed.
You made it down. Next floor: yours?
I'm looking for a brand or design lead role, remote or in Bangalore. If your brand needs one system that web, ads, sales and events can all work from, and someone to run it, let's talk.
doyouknowninad@gmail.com
While you're here: when I'm off the clock, I fish. The rod by the lamp is free.
Pick it up, then tap the lights on the water before they fade.
Oh. You want to play more?
There's something under the dock. Hold your breath and keep scrolling.
Down we go.
Three small games live down here.
About waiting, being let go, and the bits in between. Each door tells you how long it takes and how it will leave you.
- THE LAST NPC 20 MIN
- LOADING 99% ~10 MIN
- SIDE QUEST ~12 MIN