Brand #7
Campaign + social — with a copywriter · Oct 2018 – Oct 2019 · the city, India
- Cities across India
- Moved online in Covid
- Still runs
Turned a brand project into a community that outlived the job
Cancer-care social had frozen into facts. Caregivers and patients needed a room, a name and a date.
With a copywriter, I made Campaign #7: the name, the look, venues, kits and posts. It ran in cities across India and moved online during Covid.
Campaign #7 started because something was missing. I made it with a copywriter — name, look, venue scouting, the kits, the posts. It became a standing brand project across India. During Covid it went online. Same two people. Childhood Cancer Day sits next to it as the other public line.
Two people who believed the brand could do more. TYHO still runs.
- Campaign name
- Research + venues
- Event kits
- Social
- Community
01Campaign #7
A support group without a brand is a calendar invite. People do not forward a calendar invite to someone in treatment.
Hand-lettered title on a brick wall. Illustrated flyer. Photo poster with a QR. Calendar reminder. Same pink/purple voice in every city.
02The voices from the room
An event without the people who sat in it is just a poster.
Quote frames from the sessions. The designed image only — no feed chrome.
