Other worlds
Landing page, brand, social + experiments · Side quests, all along · India + United States + Malaysia, Singapore & Canada
- Brand #9
- Brand #10
- Brand #11 · Brand #12
Landing pages, lettering and social for small teams
Small teams need one person who can do the landing page, the brand look and the feed.
Brand #9's landing page and brand look, Brand #10's portrait system, Brand #11's lettering and Brand #12's education feed.
Four smaller worlds and the drawer: the landing page and brand look for an architecture SaaS, a task-app portrait system, ice-cream lettering, an education feed, and a couple of marks that never needed a case.
Keep the odd ones. They prove the hand.
- Brand #9
- Brand #10
- Brand #11
- Brand #12
- Marks
01Brand #9 — landing page and brand look
BIM coordination software usually sells itself with grey dashboards and dense renders. Brand #9, built by architects, engineers and developers, had to feel approachable to everyone from small architecture firms to contractors the size of CSCEC.
Designed the landing pages and the brand aesthetic around them: hand-drawn line illustrations of people on site instead of renders, one acid-lime accent, rounded cards, and a single “Start now — it’s free” path from home to features to pricing. <a href="#" target="_blank" rel="noreferrer">See it live at the live site ↗</a>
02Brand #10
Task apps advertise features. This one needed tradespeople you might call.
Portrait system on blue and black, plus the stories for download. Start with a tailor.
03Brand #11
Ice cream photographs itself. Type still has to earn the scoop.
Holiday and flavour frames. The lettering does the selling.
04Brand #12
STEM posts look like brochures.
Classroom and lab frames from the IRIS programme. Science that still wanted to play.
05Loose marks
Not every lockup earns a door on the map.
Egungun, and the Mr Bold poster. Proof the hand still works when there is no client deck.
