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Other worlds

Landing page, brand, social + experiments · Side quests, all along · India + United States + Malaysia, Singapore & Canada

  • Mimar Tech
  • Taskme
  • Meadow Gold · Intel IRIS

Landing pages, lettering and social for small teams

THE BUSINESS PROBLEM

Small teams need one person who can do the landing page, the brand look and the feed.

WHAT I SOLVED

Mimar Tech's landing page and brand look, Taskme's portrait system, Meadow Gold's lettering and Intel IRIS's education feed.

Four smaller worlds and the drawer: the landing page and brand look for an architecture SaaS, a task-app portrait system, ice-cream lettering, an education feed, and a couple of marks that never needed a case.

Keep the odd ones. They prove the hand.

  • Mimar Tech
  • Taskme
  • Meadow Gold
  • Intel IRIS
  • Marks

01Mimar Tech — landing page and brand look

THE PROBLEM

BIM coordination software usually sells itself with grey dashboards and dense renders. Mimar, built by architects, engineers and developers, had to feel approachable to everyone from small architecture firms to contractors the size of CSCEC.

WHAT I DID

Designed the landing pages and the brand aesthetic around them: hand-drawn line illustrations of people on site instead of renders, one acid-lime accent, rounded cards, and a single “Start now — it’s free” path from home to features to pricing. <a href="https://mimar.tech/" target="_blank" rel="noreferrer">See it live at mimar.tech ↗</a>

Home — hero and trust stripHome — hero and trust stripWhy teams choose MimarWhy teams choose MimarFeatures — illustrated product sectionsFeatures — illustrated product sectionsBenefit cardsBenefit cardsWhat Mimar replacesWhat Mimar replacesPricingPricingClosing call to actionClosing call to action

02Taskme

THE PROBLEM

Task apps advertise features. This one needed tradespeople you might call.

WHAT I DID

Portrait system on blue and black, plus the stories for download. Start with a tailor.

Tailors who don’t disappointTailors who don’t disappointTrade portraitTrade portraitStoryStory

03Meadow Gold

THE PROBLEM

Ice cream photographs itself. Type still has to earn the scoop.

WHAT I DID

Holiday and flavour frames. The lettering does the selling.

One scoop is never enoughOne scoop is never enoughBold Chocolate DecadenceBold Chocolate DecadenceLush Red VelvetLush Red VelvetDelectable Caramel PecanDelectable Caramel PecanHeavenly MacadamiaHeavenly MacadamiaWrap the perfect giftWrap the perfect giftHo ho ho — Red VelvetHo ho ho — Red Velvet

04Intel IRIS

THE PROBLEM

STEM posts look like brochures.

WHAT I DID

Classroom and lab frames from the IRIS programme. Science that still wanted to play.

IRIS is here — New DelhiIRIS is here — New DelhiStop looking. We’re coming to you.Stop looking. We’re coming to you.What is a haikuWhat is a haikuWorld Water DayWorld Water DayOnly love for our wildlifeOnly love for our wildlifeProtect the earthProtect the earth

05Loose marks

THE PROBLEM

Not every lockup earns a door on the map.

WHAT I DID

Egungun, and the Mr Bold poster. Proof the hand still works when there is no client deck.

EgungunEgungunMr BoldMr Bold